It’s been called the most practical and powerful book on entrepreneurship in a generation.
Instead of using more words (the usual approach authors take) to amplify the 8 principles to achieving and maintaining brand elevation, I decided I’d show how these principles are used with the results of the principles.
After all, we’re in the “scan generation” of readers. People scan the written word and lose interest after 140 characters. It’s where our culture is at today trying to wrestle with the barrage of information coming at them at every angle.
Plus, I’d found over the years that people learned much faster when they were shown what something’s supposed to look like, when they were shown how it’s to be done, much more than simply adding more words to explain what’s already been written